Saturday, June 07, 2008

Poster Child

We just heard that we sold out our first screening at the Seattle True Independent Film Festival yesterday ! The film received some great press in Seattle this week; Kevin Nibur's spectacular photo was apparently featured prominently in some large papers. That doesn't surprise me one bit. It's a fantastic shot - I believe one of the best sports photography shots ever. And I'm not just saying that - it is a photograph that has captivated me - and I'm sure thousand of others by now.

The 2003 "incident" - notice the third set of ears - which belong to the eventual winner Pretzel
(photo copyright Kevin Nibur)

There's a lot of backstory to this picture. Noodles is being bumped out of contention of a nation championship race - a race he had just won moments ago but was now being re-run. The look of despair in Noodles' eyes is apparent, and the look in Buddy's eyes is one of crazed glee and hunger for victory. Captured legs mid-flight - ears flopping - eyes focused - that's a one in a million photo.

I believe our poster design has also had a great part of our success. The kudos for that go out to graphic designer David Ortiz, who went through innumerable revisions - for very little pay - to help us out. Man did he deliver. If you have a branding project this is the go to guy. Notice how the poster image is flipped and rotated a bit. David did that to give the image a sort of 3D effect - and it works well!

I was truly blessed to have these guys as part of my dedicated team.

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